Levering the power of market research, a combination of software and e-commerce patterns, and a targeted user research strategy to design for user and business pain points, deliver a world class album builder tool, and producing immediate results.

Unlike other dating apps, NADA is the app that focuses on real, in-person connections. With existing features to help plan and get on a date faster, and upcoming features aimed at fostering deep connections, NADA aims to remove the stigma against dating apps and revolutionize dating in a technology driven era.

Designed in 2020 prior to the rapid public exposure to AI, my team and I proposed leveraging IBM's then emerging AI technology to design an approachable, user-friendly, financial literacy copilot - Watson. This conceptual Identity Guard app demonstrates how the use of AI could help users in becoming more proactive in protecting their online identity and finances.